Entries by Andrew Gadomski

Infrequency and its Value

Infrequency – meaning things you do rarely, rather than do normally or at high volume. At least that’s my definition. Its one of the key ways to get attention. Ads firms are always trying to get our attention using infrequency techniques. They shock us, make us notice weird visuals, or amplify sounds to be pay […]

200 Words: Gathering Referrals

Got asked recently (not the first time btw) on how a company can increase its output of referrals to candidates. My response was longer than 200 words, but consider this: 15 years ago, we really only had verbal referrals. Specifically, a person would talk to another and ask them “who do you know…”. Of course […]