TITLE – Add a smart describing title if this is a presentation eg [Steady increase in Time to Fill over the past 12 months]; if this is for a dashboard, we suggest a default title like [Time to Fill Vacant Positions]. Titles by default are above and justified left on a visual, with filters and source indicated directly underneath;
SUBTITLE/DESCRIPTION/DEFINITION – add definitions to tooltips, hover buttons, or even underneath the title or in the footer of the visual;
LABELS – Determine appropriate format with symbols, commas, and decimals. This measure should be displayed as an integer;
LEGEND & LOCATION – by default should go underneath the visual, if not possible then can go to the right. Always alphabetized. Segment these to have no more than 4 on a single line and can pair vertically;
TREND AXES – X indicate date interval (chronological), Y label should be in the title or description;
FONTS – use the same font, placement, and size choice for title, labels, legends, axis, source, etc. We recommend sans serif font and a black line. Title is largest with no less than 10pt on a chart (18-20 is better) and visuals should be legible so target 12-16 font size for data labels;
SOURCE LOCATION – as much as possible, offer in the lower left or right based on branding techniques, located next to a logo if possible. If presenting, have it opposite the page number, assuming it is on the bottom.