Running/Walking/Doing for a Cause

In a world filled with disease and hardship, it is nice to know that there are thousands of people out there who want to help make a difference. Whether it is a run for cancer, a walk for Diabetes or a dip in the icy cold winter ocean for Autism, there are causes for good and thousands of people supporting them.

Last week, Dana wrote about Aspen Advisors’ involvement in the WALK: MS Philadelphia fundraiser for Multiple Sclerorsis from a project management POV. A lot goes into the lifecycle of a charitable event from start to finish, and it is hard work. But in addition to that, we have to recognize the people actually affected by a particular disease, their friends and family, to make any event successful. That is the pro and the con to any successful fundraiser. Yes, it is wonderful to raise a lot of money and support, but that abundance wouldn’t come unless these horrible diseases weren’t affecting so many people. That is why I think it’s important to focus on what this really is all about.

What about the diseases that don’t affect more than 1/10,000,000 people? It must be very hard for families to find the same kind of support for a rare, unknown disease as it is for one that is more common; yet, its victims are still fighting just as strongly. I propose that, as a group of charitable people, we make advancement towards new causes, perhaps ones we have never heard of before. We could take something small and turn it into a big deal. From a marketing perspective, we could be the “PR Mavens” for these diseases and make people more aware of them. There is really nothing to lose except ignorance and the number of people affected by the disease.

Aspen Advisors is proud to have been involved with many charities over the last six years. For every walk or run we’ve done, being able to give to others is the best feeling in the world, no matter what the cause or what business you are in. If you have any ideas for our next charitable event, email me at I’d love to hear from you and make a difference together.

Click here to sign-up for, donate to, or learn more about WALK: MS Philadelphia on Saturday, May 6.

3 replies
  1. Linda Hechter Robertson
    Linda Hechter Robertson says:

    Great post Allyson. On the west coast there are some groups that raise money for what they call “orphan diseases”. Good luck with what yu’re doing. You rock lady.

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