Familiar Branding and Sourcing

Any set of activities done by the employer that gather interest in employment that leverages an identified relationship that the candidate has with the employer. Outbound and/or inbound messaging may be used in communicating with this audience, but the relationship is clearly the leverage point.

Calculation:
OPTION 1: SUM([ATS.Candidate.Familiar_Binary])
OPTION 2: CNT([ATS.Candidate.Familiar_Binary]=1)

Synonyms:
Contractor Conversion (MS), Internal (MS)
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