Advertising and Marketing Expenses
An external cost, expenses related to advertising or marketing for a specific requisition or across many requisitions. Examples include expenses related to job boards, social networks, search engine marketing, marketing material production (brochures, websites) or newspapers.
Per ANSI / SHRM Standard:
https://www.shrm.org/resourcesandtools/business-solutions/documents/shrm_ansi_cph_standard.pdf
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