Advertising and Marketing Expenses

An external cost, expenses related to advertising or marketing for a specific requisition or across many requisitions. Examples include expenses related to job boards, social networks, search engine marketing, marketing material production (brochures, websites) or newspapers.

Per ANSI / SHRM Standard:

https://www.shrm.org/resourcesandtools/business-solutions/documents/shrm_ansi_cph_standard.pdf