Join Andrew Gadomski of Aspen Advisors as he conducts back to back workshops on how to analyze HR, recruiting, and engagement data to track and improve your employment brand and your recruiting teams.
Andrew is joined by special guests Liz Weeks of Alexander Mann Solutions and Jennifer Davis of Epsilon.

Details on Session

The first part will cover tracking outbound messaging and activity, and how to leverage that data to budget your outbound strategy, track its effectiveness and understand how engagement and satisfaction data can be used in your outbound messaging to increase your employment brand.
The second part will focus on how to hone in on tracking inbound prospects and applicants more accurately, understand costing of applicants and interviewees, and hires clearly, and link branding and sourcing efforts to business impact.
Attendees are encouraged to send in their current KPIs and metric tracking practice prior, as well as their 2016 / 2017 plans for improvement, as new KPIs and data analysis concepts will be introduced and created for each attendee in roundtable exercises. The workshop is designed for senior level recruiting leaders who manage employment branding or recruiting teams or key management or business intelligence personnel who work with such leaders to present data regularly to business leaders.