How to avoid being Schundler-ed with your team. Build the right questioning order.

For those of you who are outside the state of NJ, this may not have hit your local news. Bret Schundler, the now former head of education for the state of NJ, made a 400 million dollar error for the state just a few weeks ago.

When applying for federal funds, Schundler and his team neglected to provide certain budgetary and expensing details for a previous fiscal year. Governor Christie was told that the federal government did not provide a way for Schundler and his team to correct the problem, initially identified as a clerical error, and Christie immediately put out a statement that the Fed was in the wrong, based on a post-mortem conversation with Schundler. The US DoE quickly replied with a video showing that Schundler and his team were asked about the error during the application meetings and he, nor his team, could provide the necessary information. Because of that poor readiness, NJ schools lost $400 million in funding.

So let’s talk about how this relates to hiring. In my very first job years ago, I was charged in selling to the PA Department of Education. I had to write grants, fill out applications, and jump through more hoops than any corporation has ever had me do to date. Had to do the same at the federal level. I can tell you from experience that there are no mistakes on numbers. It is inexcusable. Of all the items on an application for funds, your budget, spending, and cost allocations have to be very tight and absolutely accurate. Otherwise you get NOTHING. So maybe I should opt in for the Secretary of Education for NJ.

This was a clear lack of “technical proficiency and knowledge”, something needed in every job. par of this job’s knowledge is about the meticulous nature of federal applications.  Each interviewer needs to probe on technical knowledge and proficiency during the interview process – apparently being meticulous was either missed or Schundler did not have the props.

Every job also has critical success factors. For the head of NJ education, increasing the level of education is clearly one, and finding additional resources for that effort is critical. So the interview question, “what are the steps that you have taken to increase the likelihood of gathering more resources for education” should have been asked, and interviewees should have been listening for experiences and processes that include being meticulous on federal funding applications, taking project leadership on critical initiatives, and other best practices.

But technical knowledge and technical proficiency are two dimensions that are part of usually 12 to 15 dimensions for a job. Attention to Detail and Integrity were clearly not vetted either, and here is how I know:

> the application was likely rushed and not reviewed enough by Schundler personally. What other pressing $400 million dollar additional funding resource was he attending to?

> as for out right telling Christie one thing when it was clearly another, well this is all about Integrity.

I am not picking on Schundler. Clearly he made errors, but I also am stating that the hiring manager (Christie) did not vet the candidate correctly. Mistakes happen for sure, but a poor match up of candidate’s resident competencies to the job is the fault of the hiring manager and his/her peers.

So what can recruiters and managers learn from this? We always talk about the cost of a bad hire. Build the right questioning and executing the following in this order will help avoid a bad hire:

1. Screening that recruiters perform are about experiences. Have you done this? Did you do that? See what they highlighted on the resume, and see if that experience matches up with a critical project or task of the job.

2. Hiring managers need to probe on technical knowledge and proficiency used during the experiences highlighted. How did you do that? Why did you do it that way? If the how and why is off, so is the candidate.

3. Hiring managers and their interview panels need to probe around dimensions and behaviors that are not only needed everyday, but especially ones that are critical to success. In a public position, Integrity is clearly important. In Schundler’s position, Attention to Detail is critical. I would also add leadership, strategic planning, decisiveness, judgment, delegation of authority, written communication, and oral presentation…to name a few. Sometimes these dimensions can be proven during screening and experience, but if you don’t know for sure, you better ask. We have 48 dimensions and over 750 competencies in our system, so there are plenty out there to ask about.

4. Once you have a few finalists, focus on motivational fit. We have over 50 factors that measure this, so take some time in thinking about it. Compensation and that fact that the job is close to home is not enough for a match.

5. Use the reference check. Does not matter if it’s automated or on the phone. Whatever questions you ask should reinforce the critical success factors for the job, and any assumptions that you are making. This way if the third party questions something during the reference check, it is about being successful in the job or it pokes holes in your matching theory, which is really what you want.

Don’t get Schundler-ed. Just plan, ask the right questions in the right order, and you will avoid serious mismatch, which will avoid serious problems later.

Kevin Roberts Branding Advice Applied to Human Capital Planning

I am sitting this week at the World Business Forum in NYC, listening to world leaders in innovation and business, translating for our clients, partners, and advisors.

I will make comments on several speakers, but lets talk about how Kevin Roberts’s ideas on branding and how they can be extended into employer branding. Kevin has all the props in branding – CEO Pepsi Cola Canada, CEO Saatchi & Saatchi, Author of Lovemarks: The Future Beyond Brands, and so on. He is a doer, writer, and academic in the brand/ marketing space, and most would think it has nothing to do with human capital planning, but they would be wrong.

It just takes a human capital lense to translate how relevant those brand principles are. Being a former brand guy myself does not hurt either.

Brand Point 1: Find the Joy. He talks about companies need to face the truth, the concept of delivering Priceless Value (see his latest blog at http://krconnect.blogspot.com/) and that companies need to find the joy in the product (so the customers can find it easily).

Human Capital Interpretation : “Find the Joy” in your company. What is going to be the reason why people are going to jump out of bed each day and speed to their desk. It is Innovation? Passion? Growth? Free Thinking? I don’t know what it is for you, but find it, celebrate it, and share it openly. Your organization will have people working there longer, harder, and better.

Brand Point 2: Ask yourself if you want to see “it” again, and if you want to share “it”. Whatever the “it” is. He was referencing the brand, the media, the products, and the ideas.

Human Capital Interpretation: I think workforce and human capital planning is a different “it”. It is the work itself. That is your company’s human capital product. Does your workforce want to see it, do it, and share what they do? After you interface with a prospective employee, temp, contingent worker, consultant, or vendor (anyone performing work) – do they want to interface with you again? Are they waiting with baited breath to work with you or engage again? More importantly – are they going to share that experience favorably. Before you say “of course Andrew”…prove it. Write down three reasons you know this to be true. Then ask yourself how many times those ideas are shared when engage your workforce.

Brand Point 3: We have moved from an attraction economy to a participating economy.

Human Capital: Totally relevant. Employer branding has elements of attraction, but the goal is not to get one great candidate with desire and capability – it is to get one great candidate that has the capability and desire, have them prove they can flourish, and have them shape the organization to attract more.  If you are using strategies that are just one to one (cold calling) or one to many (postings) in getting your workforce recruited, you are behind. Get to many to many (communities, sharing, networks, referrals) fast.

Don’t Idle Recruiting…Tune It.

For the past couple months, I’ve been on a national speaking tour, facilitating a series of corporate recruiter workshops, offering some unique perspectives on the core elements of recruiting, interviewing, managing candidates and hiring managers.  Somewhere along the way, I came to realize that this was an amazing opportunity to participate in a live, national discussion about talent acquisition in a unique economy.  It was a great audience comprised of a cross section of individual contributor recruiters, HR reps, recruiting and HR leadership, and senior leadership. 

The tour included some major cities like Los Angeles, New York, Chicago, Detroit, Philadelphia, as well as some smaller cities like Newark NJ, Columbus OH, and Minneapolis MN.  I thought I would sense a deep morose in Michigan and Ohio, especially since there was a quite a number from several divisions of a couple of automakers and several manufacturing plants.  But not those groups….very resilient.  Impressive.  What are they all talking about? 

  1. How to recruit and do damage control in the challenging media storm covering their industry and in some cases, their company by name.
  2. What they can do in this market to attract candidates to address their attrition. 
  3. How to attract and retain a multi-generational workforce in such an uncertain economy.
  4. How to tie their social network recruiting efforts to their product advertising.

Picture 2

Surprisingly, it’s not so different from other industries struggling with press related to lay-offs and lawsuits, Baby Boomers who are delaying retirement, and Gen Y’ers who are all-too-happy to take a severance package and run, and other traditional “road” hazards when it comes to recruiting. 

But what about these other industries?  These sessions were specifically designed to attract a wide audience with a variety of backgrounds.  A variety of industries participated including pharmaceutical, healthcare, retail, and many more.  Big companies and small, I’m surprised by how many have indicated that they sense a “thaw” and slowly beginning to hire again.  Of course many are being asked to “do more with less” as far as staff and resources are concerned, but their main topics of conversation have revolved around:

  1. Measuring the value of recruiting when there are no jobs to fill.
  2. Restructuring their recruiting organizations to accommodate company mandates for reduction, but knowing their hiring needs will eventually increase.
  3. Figuring out how to ramp up when the tide begins to turn with fewer resources.

I’m also hearing more of a focus on talent pipelining.  In some cases this is because they have the time to actually do it.  In other cases, it’s becoming a matter of necessity or they fear they will not be able to meet the future demand.

Picture 1

 

I’ve talked a lot about balancing tactical execution with strategy, separating out and outsourcing low value from high value work, and the need to ensure that we lay out a business case with clear consequences outlined so the business knows what’s likely to occur as a result of our current decision making.  But here are some recommendations to consider:

Picture 3

Own a Ferrari, but can’t drive stick. Twittering and Googling never out-corner a well trained hiring manager.

That’s right. All the googling, hunting, twittering, blogging, myspacing, linkedin-ing (that one is hard to say) in the world is not going to close a hire for you. But guess what – neither did the cold calling, Monster crawling, careerbuilding, or yahoo-ing (this is getting fun). All these processes and tools just identifies the candidate.

People take jobs for ALL kinds of reasons. But its rare that it has anything to do with how they were found. Its about how they are treated. 

Yes – unemployment is up. But guess what – more people are holding on to their jobs more than ever. If you think there are people “available” now – wait until 18 months from now. When the people who are holding on to a job are at their wits end and the economy recovers. Do you really think that a candidate is going to be impressed because you connected them via Twitter? Because your company was crafty enough to find them on Facebook because they forgot to change their security settings? I am sure they will be impressed right until you tell them that job is a lateral move. Or further impressed when the manager is late for the interview. Or when the manager asks “are you pregnant?” Yeah – I just had someone tell me that war story.

These behaviors and other like them, are happeningmore now than every. Why? Maybe we got lazy. Maybe people are out of practice. Maybe we stopped hiring and let go our recruiters. Funny thing is that most companies are getting more traffic than ever before. Call your recruiter and see if the conversation goes like this: “Are we getting more resumes…..yeah…..uh huh…. We are huh?….. Well, who is respond….oh, we let her go huh…..ohhh…they are getting a standard reply via email….”

See what I mean. That will make you stand out. One of 300 auto reply messages that candidates are getting daily. That’s their feedback. That is about as exciting as deals I get in my spam box.

Not to worry – candidates will be impressed with one key item. They will be impressed with the ease and ability to tell everyone via text, Myspace, Facebook, Twitter, blogs and so on that your employment process is weak. There is no fury…like a poorly treated candidate with social networking skills (I know – not as catchy as the other phrase). Do you really want people to think NOW that you don’t care about them? That you think you are all high and mighty and you don’t need to give them feedback? That you were not organized? That your interview questions sounded canned or like the ones they heard 30 minutes ago from the interviewer next door? That you didn’t even look at their resume before the interview?

NOW IS THE TIME.
This is such a fantastic time to focus on the fundamentals of recruiting, and why people take jobs in the first place.

NOW IS THE TIME.
Control your brand. Control yourself. Don’t get sloppy – get lean. Contrary to popular belief there is not more talent out there. Why are we saying that? Because more people are out of work? Because companies are going down? Because bonuses are being skipped? Guess what – those people were there. They had their heads down, and were working. There is this myth that in October of 2008 we created a bunch of people in a lab, and they are on blue light special at KMart. They are just talking to you now because they have to – not necessarily because they want to.

NOW IS THE TIME.
Ask yourself why you are working at your company, and make sure that you can explain that better than anyone. Tell each and every candidate you know. Better yet, tell everyone. For every resume that comes across your desk, make sure that person gets a “thank you”. That they are taken care of. That they remember that even though they did not get the job, they were treated with decency. It will come back to you 7x over.

Fireside Chat:
In order to make that “Ferrari” (all your twittering) turn like its on rails, rather than stalling on the hill, review what people tend to consider when taking jobs in the first place. View this diagram that help walk you though the “four corners” of an employee value proposition. Take these into consideration and have strong points of view on each. You will inevitably create better jobs, be able to provide more value to the interview, create a better experience when interfacing with candidates, and likely make better decisions about a hire.

Is Your Recruiting Partner Sustainable?

Offered By Andrew Gadomski, Founder & Northeast Advisor

As we know, partners in recruiting are so critical, as they provide core competencies that typically do not reside within a corporate recruiting function. Partners are not limited to those that provide human capital (like RPO, executive search, or contract recruiting). Partners include any third party that you engage for a service to add value to your recruiting process. Employment advertising and branding companies, ATS providers, and CRM systems are partners as they execute tasks that are not performed by the recruiter.

So what is a “Sustainable Partner”? The word sustainable has several meanings, but in Green Recruiting, it refers to how your partners perform their work with a minimum long-term effect on the environment.

Recruiting requires a lot of energy (sometimes more than we all would like). Specifically though, the actual hiring of an employee can produce a tremendous amount of carbon emissions and nonrecycled waste. Companies can make changes with their own practices as well as their partners without negative impact to results. In fact, incorporating this type of thinking tends to yield improvements, as processes are reviewed and changes are made.

An opportunity for sustainability is how the partner delivers work product to you, and markets to you. Maybe they send you a nice brochure once or twice a year and a few mailers about new products. Maybe your executive recruiter prints up beautiful candidate profiles in a binder and send via FedEx. As nice as all that looks and feels, realize they are probably doing that to several hundred times over. How much waste does that produce? Companies with a practice of creating a simple brochure with about a dozen pages and a few slicks a year kills 1 tree, wastes 727 gallons of water, create 27 pounds of solid waste, releases 75 pounds of CO2 into the air, and burns 311 kilowatts of energy.

In comparison, that is equivalent to them keeping a low flow showerhead running for 8 hours straight, throwing 7 large trash bags of waste into a landfill, and keeping a 60W lamp on for about 6000 hours. Ask them to send you a PDF version, and don’t print it. Request to be off the postal mailing list. Make sure they use online tools, downloads and docs to communicate. Many firms have already made that leap – but the question is “have yours”?

Here are other questions you should ask. Remember, the partner is working for you, and helping your company acquire talent, so their efficiency has a direct impact on the results of your staffing. When in doubt, go local, virtual, and recycle as much as possible. 

  • What technologies and virtual tools does my partner use? What practices have those tools replaced?
  • Do my executive recruiters use local offices or videoconferencing, or do they get on a plane?
  • Do they use public transportation within their cities to interview candidates?
  • How do my relocation partners conduct business? Is it environmentally friendly?
  • Do my realtors focus on getting my employees into energy efficient homes? Sustainable neighborhoods?
  • Does my company have an energy efficiency policy about new home builds? Do we have a partner?
  • Does my relocation policy / company offer incentives for LEED compliance in a build or move in?
  • Do we / our relocation company offer incentives for buying a home versus building?
  • What percentage of the candidates provided by recruiters are local so we can reduce relocation?
  • How efficient is our travel agent? Do we do direct flights or connections?
  • How many times does our recruiting team (external or internal) have us flying in candidates or managers
  • What is the sustainability policy of the hotels and transportation companies we use for recruiting?
  • What facilities do all my partners use? Are they energy efficient?
  • Do we use virtual or home-based partners?
  • How does my partner operate? Is it efficient? Do I even know?
  • How many of my partner representatives can I see in the next 60 minutes? Are they local – can they be?
  • How does my advertising agency use / recommend virtual tools? Paper tools? Why?
  • How do I get support? Online? In-person? Locally?
  • How does my ATS or and on-boarding process reduce printing and candidate travel? Does it at all? Do I use it?