Appropriate Complexity and the EVP
Transparency in a job – its duties, responsibilities, and its interactions with others is becoming more important than ever. Jobs are on the rise, contingent labor is up, and small businesses are slowly starting to expand. All in all, people are starting to ask certain questions about each job, and employees are asking themselves if they should stay.
As companies build and maintain an employer value proposition, an overlooked area that we advise them on is COMPLEXITY. Not the complexity regarding their EVP philosophy, but the complexity of a role, and how it is part of a candidate’s consideration, or how employee’s view their job.
The complexity of a role changes from business to business, meaning the actual role of a marketing analyst at Pepsi could be more complex than say at Coca Cola. Sometimes roles increase and decrease in complexity during a short period of time, especially as businesses role out initiatives, merge with other companies, install technologies and so on. The trick is figure out what type of complex environment does the employee (or candidate) have successful experience in, and do they want to have the same, more, or less complexity in their next role.
Some jobs are straightforward – notice I did not say simple. But the procedures and processes are defined, the goals are defined, etc. That particular level of complexity may not be appropriate for a candidate. They may want something more sophisticated. Conversely, they may have other parts of their life that are already complex (or have become complex) and then actually want to reduce complexity. You know, we work about a third of the week, so sometimes enough is enough.
You know when a person says “I’m not happy” or “I need something else” and then a manager says – “what are you, crazy?” or says “they don’t get it, this is a great job” – PAUSE. Ask yourself if the complexity of the role has been changing. Could be the complexity of the candidate’s / employee’s life, but look at the job. Maybe its changed more than you know, and you have to get through the job psychology with the person.
When recruiting or retaining, find out what level of complexity candidates and employees are looking for. The question is hard to ask directly, so try and piece it together. You can use complexity as a closing technique or a retention technique, and a powerful tool in your EVP.
Complexity is part of the Development, one of the four corners of the employer value proposition. Personal Match, Financial, and Work Experience are the other three corners, and across all four, there are dozens of elements that make up a strong EVP.
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