SRSC 2016: 10 great takeaways from San Francisco.

The Social Recruiting Strategies Conference (SRSC) commenced last week and for two days, recruiting leaders from around the country joined forces to spin a web of Talent Acquisition inspiration. Though I am not a recruiter, to say I left with knowledge that any business can use to grow would be an understatement.

The first day began with an emotional presentation by Celia Harper-Guerra, Global Head of Talent Acquisition at Illumina, a company that uses next-generation sequencing to prevent terminal illness, among other incredible advancements. The conference continued with high-profile recruiters like Chrissy Thornhill of Salesforce on attracting talent through Instagram, and social data enthusiasts like Barry Hurd of Online RPM illustrating (literally) the interest patterns of all the SRSC speakers.

There are too many great soundbites to list, but here some of last week’s finest advice, tips, and revelations (in no particular order) for better social recruiting:

1. To do employment branding well, you need to build trust with employees and get them to help you write the playbook.” Bryan Chaney, Indeed

2. “Educate all your new hires to embrace change.Craig Fisher, CA Technologies

3. “Employees can reach 10x more than a brand can, and have 8x more engagement on content than a brand.” Adriana Kevill, KRT Marketing

4. Recruitment content [on Instagram] should differ from the consumer channel. Chrissy Thornhill, Salesforce

5. “Remember: Your executives may not understand social, so speak to them in a way that they understand.” Allison Kruse, Kforce

6. “Never let a candidate go into the weekend who’s had an interview or phone screen without reaching out. Let them know the status, even if there is no news.” Stacy Zapar, Tenfold

7. “The biggest return on investment is having a happy employee who stays.” Andres Traslavina, Whole Foods Market

8. “Your number one customer is your candidate.” Kevin Grossman, Talent Board

9. Recruiting is like fishing. You have to be patient and sometimes you just have to hold your mouth right.” Will Thomson, Bulls Eye Recruiting

10. “Your network is your net worth.” Celia Harper-Guerra, Illumina

Which are your favorites?

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